About Sammi

About ROOBiE ROOBiE is a contemporary baby and toddler clothing brand focused on effortless style and mix and match capsule wardrobes. Designed with both comfort and practicality in mind, ROOBiE creates versatile everyday pieces in neutral, modern colour palettes that can be styled together with ease. Each collection features relaxed silhouettes and high-quality fabrics that allow little ones to move freely while still looking stylish. Perfect for building a simple, coordinated wardrobe, ROOBiE pieces are made to be worn, loved, and passed down.